|
|
Leo Burnett Quotes
A good ad which is not run never produces sales. - Leo Burnett Quotes
A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you aint got nothin. - Leo Burnett Quotes
Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink. - Leo Burnett Quotes
Advertising says to people, Heres what weve got. Heres what it will do for you. Heres how to get it. - Leo Burnett Quotes
Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he wont do very well in advertising. - Leo Burnett Quotes
Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business. - Leo Burnett Quotes
Curiosity about life in all of its aspects, I think, is still the secret of great creative people. - Leo Burnett Quotes
Fun without sell gets nowhere but sell without fun tends to become obnoxious. - Leo Burnett Quotes
Good advertising does not just circulate information. It penetrates the public mind with desires and belief. - Leo Burnett Quotes
I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death. - Leo Burnett Quotes
I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one. - Leo Burnett Quotes
I have learned that it is far easier to write a speech about good advertising than it is to write a good ad. - Leo Burnett Quotes
I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising. - Leo Burnett Quotes
I have learned that you cant have good advertising without a good client, that you cant keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for. - Leo Burnett Quotes
I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think. - Leo Burnett Quotes
I regard a great ad as the most beautiful thing in the world. - Leo Burnett Quotes
If you cant turn yourself into your customer, you probably shouldnt be in the ad writing business at all. - Leo Burnett Quotes
If you dont get noticed, you dont have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks. - Leo Burnett Quotes
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read. - Leo Burnett Quotes
Plan the sale when you plan the ad. - Leo Burnett Quotes
Regardless of the moral issue, dishonesty in advertising has proved very unprofitable. - Leo Burnett Quotes
The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself. - Leo Burnett Quotes
The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships. - Leo Burnett Quotes
The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships. - Leo Burnett Quotes
The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders. - Leo Burnett Quotes
The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its product cannot be turned out on an assembly line. - Leo Burnett Quotes
There is no such thing as a permanent advertising success. - Leo Burnett Quotes
Theres no such thing as hard sell and soft sell. Theres only smart sell and stupid sell. - Leo Burnett Quotes
To swear off making mistakes is very easy. All you have to do is swear off having ideas. - Leo Burnett Quotes
To swear off making mistakes is very easy. All you have to do is to swear off having ideas. - Leo Burnett Quotes
Quotes Cloud
Ability Aint Basic Business Course Ever Good
Heart Idea Important Interpret Into Make Never
Nothin Noticed Paper Produces Sales Selling Sense
Today Type Very Which Yourself
|
|
|
