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Jay Chiat Quotes
Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop. - Jay Chiat Quotes
But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer. - Jay Chiat Quotes
Charlie Rose is the ultimate ad. - Jay Chiat Quotes
Eighty percent of what everyones talking about never happens. I dont mean in terms of product development thats happening right now, Im talking about the far-flung visions of the future. - Jay Chiat Quotes
Fire has impacted every part of our lives - without fire, there would be no shopping, right? - thats how the Internet will intrude on our lives, particularly our kids lives. - Jay Chiat Quotes
First, this isnt about telecommuting, because we still have offices that people will come to regularly when they need to brainstorm together, meet with clients, or do research in the library. - Jay Chiat Quotes
I cant say the advertising model is obsolete yet but it doesnt make a lot of sense in the long range. - Jay Chiat Quotes
I like the Gap ad, the khaki one. I liked that. - Jay Chiat Quotes
If you really think about it, when watching television, you have product placement all the time. - Jay Chiat Quotes
In the 20s they were telling us wed all have our own private plane and take vacations to the moon. - Jay Chiat Quotes
Its hard to build a brand, competitively, and tell people what you do as well. - Jay Chiat Quotes
One is that thats the way we started and we thought there would be more value and less confusion if the business model was just based on delivering news thats of value to Web sites. - Jay Chiat Quotes
Our technology is very scalable. Our software can accommodate enormous numbers of clients. Its a marvelous opportunity. Well keep developing products. - Jay Chiat Quotes
Outside of advertising, the person whos influenced me most is quite possibly Frank Gehry. - Jay Chiat Quotes
Research weve done seems to indicate that people who are on the Net like the idea that they dont have to leave what they are reading to go buy something. - Jay Chiat Quotes
Right now most of the communication going on about technology seems unnecessarily obscure and overly technical. Apple still seems to do the best job. - Jay Chiat Quotes
Second, were spending a huge amount of money on technology so that everyone can check out laptops and portable phones. Were spending more money to write our existing information into databases or onto CD-ROM. - Jay Chiat Quotes
Taking risks gives me energy. - Jay Chiat Quotes
Technology is the fashion of the 90s. It affects everyone, and everyone is interested in it - either from fear of being left behind or because they have a real need to use technology. - Jay Chiat Quotes
The intellectual architecture means focusing on doing great work instead of focusing on agency politics. - Jay Chiat Quotes
The team architecture means setting up an organization that helps people produce that great work in teams. - Jay Chiat Quotes
Transferring successfully to the next generation means producing work thats as good as or better than the work of the first generation that founded the agency. - Jay Chiat Quotes
We dont have titles on our business cards. No one really gets any special treatment. No one gets a corner office to put pictures of their family and their dog in. - Jay Chiat Quotes
We set up a beta site, a test site, with movie, music and book reviews. If youre reading them and you want to buy a book or a ticket for a movie thats reviewed on the site, you can do that without leaving our site. - Jay Chiat Quotes
You come to work because the office is a resource: The office is a place where you can meet with other people, and the office has libraries of books and information on CD-ROM that might help you with your work. - Jay Chiat Quotes
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