|
|
David Ogilvy Quotes
A good advertisement is one which sells the product without drawing attention to itself. - David Ogilvy Quotes
Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera. - David Ogilvy Quotes
Advertising is only evil when it advertises evil things. - David Ogilvy Quotes
Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals. - David Ogilvy Quotes
Advertising reflects the mores of society, but it does not influence them. - David Ogilvy Quotes
Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous. - David Ogilvy Quotes
Develop your eccentricities while you are young. That way, when you get old, people wont think youre going gaga. - David Ogilvy Quotes
Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible. - David Ogilvy Quotes
Dont bunt. Aim out of the ball park. Aim for the company of immortals. - David Ogilvy Quotes
Every advertisement should be thought of as a contribution to the complex symbol which is the brand image. - David Ogilvy Quotes
First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it. - David Ogilvy Quotes
Good copy cant be written with tongue in cheek, written just for a living. Youve got to believe in the product. - David Ogilvy Quotes
Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine. - David Ogilvy Quotes
I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes. - David Ogilvy Quotes
I did not feel evil when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years. - David Ogilvy Quotes
I do not regard advertising as entertainment or an art form, but as a medium of information. - David Ogilvy Quotes
I dont know the rules of grammar. If youre trying to persuade people to do something, or buy something, it seems to me you should use their language. - David Ogilvy Quotes
I dont know the rules of grammar... If youre trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular. - David Ogilvy Quotes
I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive. - David Ogilvy Quotes
I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination. - David Ogilvy Quotes
If each of us hires people smaller than we are, we shall become a company of dwarfs. - David Ogilvy Quotes
If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants. - David Ogilvy Quotes
If it doesnt sell, it isnt creative. - David Ogilvy Quotes
If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but dont let it worry you; nobody has ever built a brand by imitating somebody elses advertising. - David Ogilvy Quotes
In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create. - David Ogilvy Quotes
It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy. - David Ogilvy Quotes
It strikes me as bad manners for a magazine to accept one of my advertisements and then attack it editorially - like inviting a man to dinner then spitting in his eye. - David Ogilvy Quotes
It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea. - David Ogilvy Quotes
Leaders grasp nettles. - David Ogilvy Quotes
Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns. - David Ogilvy Quotes
Quotes Cloud
Advertisement Advertisements Advertises Attention Business Cannot Drawing
Evil Good Itself Only Opera Plans Product
Stage They Things When Which With Without
Women Words Write
|
|
|
